Value Based Brands electric rates

Updated October 7, 2026 · Source: EIA Form 861 (2024)

Retail Power Marketer utility serving 221,191 homes in Texas.

Your rate

16.85¢per kWh, average residential rate 3% higher than the U.S. average (16.4¢)

$202average monthly bill$2,421 a year

1,198kWh used per month, average home

+91%rate change since 2020U.S. average: +28%

Texas is a retail-choice state: this utility's rate case sets the delivery part of your bill. The supply part comes from your chosen supplier or the default service rate.

Estimate your bill

Electricity you use each month (kWh)

It's on your bill, usually near the top. Starting at 1,198 kWh, the average for Value Based Brands homes.

kWh

$202 a month

$12 fixed charge + 15.8¢ × 1,198 kWh

This is an estimate. Uses the EIA average rate with a nominal $12 fixed charge; real tariffs have tiers, time-of-use pricing and riders. Your bill also includes taxes and fuel adjustments that change month to month.

Rate cases

No rate case on file for Value Based Brands right now. We check regulator dockets weekly; last check October 7, 2026. Know of one?

Rate history

Value Based Brands's average rate is up 91% since 2020, versus +28% for the U.S. average.

Average residential revenue per kWh, EIA-861. Includes delivery and, where the utility sells it, supply.

Rebates for heat pumps, batteries and EV chargers

We haven't found utility-level rebates for Value Based Brands yet. Check Texas programs or read what's left after the federal credits ended.

About Value Based Brands

Ownership: Retail Power Marketer
Homes served: 221,191 residential customers (2024)
Grid operator: ERCO
Retail choice: Yes — you can pick a supplier for the energy portion
Data: EIA-861 2024, released October 7, 2026; rate cases checked October 7, 2026

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